A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Friday, November 04, 2005

Movie marketers compete in 'advergames'

Movie marketers compete in 'advergames': "CONSIDERING THE MOUNTING evidence that teenagers are spending more time zoning out on videogames and less time going to the movies, it's no surprise that studios have turned to videogames as a vehicle to advertise their coming attractions"

posted by hypnology at 9:39 PM

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