Who's afraid of the big, bad blogs?

Not much of anyone who reads Cool News, apparently. As we suspected, the "fear and loathing" by marketers of blogs, as spun by some of the mainstream news media, is just maybe a little bit off center.Topline is, a solid majority of marketers see blogs as opportunities, not threats: 57.4 percent said blogs are "a good way to understand how consumers interact with their brands." Just 5.4 percent view blogs as "a potential danger to their brand-building efforts." The remaining one-third say there is "still not enough known to decide."
More here.