A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, November 24, 2005

Measuring Brand Perception

iMedia Connection: Measuring Brand Perception: "Biz360's Deborah Eastman tells us why analyzing blogs and news can provide insight on messaging effectiveness, brand perception, product quality and emerging trends. "

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