A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, November 24, 2005

Gotta Have Analytics

Gotta Have Analytics: "I was reading a post by Sam Whitmore about the top Enterprise trends for 2006 that included Microsoft Office 12 and Analytics. With the launch of Microsoft Office12, now just about everyone can have analytics. Analytics have long been the domain of Business Intelligence vendors providing advanced applications geared towards domain experts and business analysts."

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