A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Friday, December 02, 2005

Micro Persuasion: Firefox Seeks Consumer Generated Ads with New Campaign

Micro Persuasion: Firefox Seeks Consumer Generated Ads with New Campaign: "Mozilla tonight is launching an innovative customer evangelist marketing campaign called Firefox Flicks that will run on the Spread Firefox web site. The campaign supports the launch of Firefox 1.5, according to Rafael Ebron, product marketing manager. "

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