WOMMA on the Prowl

WOMMA on the Prowl: "It's hard enough to begin to prove MROI in general. Now, throw in WOM (yay, another acronym), and I'm starting to get slap happy. The WOMMA website has some presentations from previous events, which have their share of cool stuff. What they don't have (and for that matter, no one has) is a working process to establish, track, and prove ROI of WOM. "