A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Monday, December 05, 2005

The effect of reviews on book sales

The effect of reviews on book sales: "In short, positive reviews boost sales and negative reviews lower sales -- and the effect of the negative reviews is stronger than the effect of the positive reviews."

posted by hypnology at 10:17 AM

0 Comments:

Post a Comment

<< Home