A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, December 08, 2005

The Practical Value of Disclosure in Word-of-Mouth Marketing Campaigns

The Practical Value of Disclosure in Word-of-Mouth Marketing Campaigns: "Today BzzAgent has released a white paper (link opens PDF in new window) arguing for the practical value of disclosure in word-of-mouth marketing campaigns."

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