A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Wednesday, March 08, 2006

Ashley Cole as a test case

Ashley Cole as a test case: (via: http://myownpublicworld.blogspot.com/) "It's an interesting case of new and old media meeting. There doesn't seem to have been a massive 'frenzy' of chat about the story online: Blogpulse shows a peak of 14 posts (searching for 'Ashley Cole') on Feb 20th, though this then rose again to 25 posts on the day that court case was announced. From another point of view, there's little doubt that without the reach of the internet, any photo that revealed Cole as the subject of the story would never have got any significant circulation."

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