NY Times Gets Stealth Marketing Wrong

NY Times Gets Stealth Marketing Wrong: (via Cymfony's Marketing Insight): "A New York Times article titled 'For Tobacco, Stealth Marketing Is the Norm' is dead wrong. The marketing tactics cited are legitimate and pragmatic, even innovative given the constraints on tobacco marketing. They don't match WOMMA's definition of stealth marketing: tactics that attempt to hide the marketer's identity and fool the consumer. The Word of Mouth Marketing industry needs to keep this definition sharp to avoid confusion and keep the focus on the illegitimate practices that could undermine consumer trust. "