Negative Word of Mouth More Powerful

Negative Word of Mouth More Powerful: "Are you still nonchalent when it comes to tracking negative consumer-generated media?

Do you think it doesn't effect your company? A new study will likely change your mind.

According to the Customer Dissatisfaction Study, released today, more than 50% of American shoppers say a negative shopping experience of a friend or co-worker will prevent them from setting foot in a store altogether. "