A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, March 28, 2006

How to Convince Your Boss to Launch a Word-of-Mouth Marketing Campaign: 4 Steps

How to Convince Your Boss to Launch a Word-of-Mouth Marketing Campaign: 4 Steps: "If you're working for a Fortune 1000, you may find your biggest word-of-mouth marketing challenge is building consensus that word-of-mouth is worth doing at all. Your ideas could be shot down by internal politics and naysayers. "

posted by hypnology at 10:30 AM

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